“The gratification that comes with this ranking is twofold: it attests to our work, and acknowledges that Goodwill’s purpose resonates among the communities that we serve,” said Mary Best, president and CEO of Goodwill Industries of New Mexico, “Goodwill is honored to be featured on this list of world-class brands and be recognized as the #1 brand based on our value and the impact we have in communities across the world.”
To earn the World Value Index top ranking on the survey, Goodwill scored extremely well in the four areas of creating World Value, which refer to public perceptions of a brand’s purpose or mission.
- High awareness
- Relevant and resonant
- A strong motivator in garnering active support
- An influential factor in triggering purchases
To read the full World Value Index report, go to http://enso.co/worldvalue.
What about Goodwill Industries of New Mexico?
Goodwill Industries of New Mexico was founded in 1941 with the mission to provide skills training, job development, and social services for New Mexicans. Goodwill® provides a wide array of free programs and services to individuals in 33 counties of the state. In 2016 Goodwill served 17,132 individuals and placed 1242 in competitive community employment, and is on track for even greater numbers in 2017. This includes job skill training and placement, as well as several programs specifically aimed at assisting Veterans, and brain injury patients. 90-cents of every dollar spent at Goodwill of New Mexico retail stores, is applied directly to support programs and services.